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What are you doing with your marketing now?
Pulling back? Cutting your budget? Deferring until next year so you can see what happens, or see what the economy does?
What you should be doing is spending.
Remember, it is when everyone else is afraid and pulls back from the ledge that the greatest opportunity lies. In battle. In the stock market. In real estate. And in marketing.
Be smart. Do your homework.
But spend. Connect.
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You are so right Frank! Sometimes companies cut marketing budgets before they do anything else, but what the need is to ramp up their marketing efforts. A good friend was just laid off from a high-level PR and Marketing position by a tech firm, well their loss. A competitor immediately snatched her up and the pay and benefits are actually better. That company knows she can deliver!
Posted by: DebInDenver | September 25, 2008 at 05:20 PM