So much of what we do in marketing involves communication. And communication involves assumptions regarding your target audience, and their ability to "get" what you are trying to say.
Sometimes, the attempts fall flat.
Is your audience hearing what you want them to?
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Wow, you drove that point home! Well played! I watched it twice (because it was just that funny!) and will be sure to share it as a proof point in the future. ;-)
Posted by: Beth Harte | August 18, 2008 at 09:09 PM
Tears. I have tears. I might have cried less if I let myself laugh louder, but there's only so crazy I'm willing to look in the Barnes & Noble cafe. :) Thanks for sharing this, Frank - it made my night!
Posted by: onepinktee | August 18, 2008 at 09:20 PM
Some days people really do make your job easier, don't they? I am not sure which I liked better, the Hiroshige wave, or the bloody leg...
Posted by: DebInDenver | August 18, 2008 at 11:31 PM
Great way to use humor to make a statement more memorable, Frank. Worked on me!
Posted by: Kellye Crane | August 19, 2008 at 10:58 AM
Thank you so much. I'm about to hold a marcomms 101 session with a local charity and this will introduce the session (and break the ice) beautifully. Very funny!
Posted by: Part Mummy Part Me | January 12, 2009 at 04:53 PM
Glad you enjoyed it, Part Mummy! Thanks for reading!
Posted by: Frank Martin | January 12, 2009 at 04:59 PM