Earth Day - How Can You Show Your Love?

Jacquelyn Ottman is another one of my marketing heroes. When she first started preaching "Green Marketing", everyone thought she was a little touched. Now, I believe we understand better the importance of her vision of sustainability and responsible ecological practices in production, but also the importance of being "green" with respect to our marketing and advertising practices. Many companies have found out that responsible marketing practices can result in increased customer loyalty, a broader sense of community, and ultimately profitability.

Today is Earth Day, and I think it is appropriate that we take a moment to relect upon our blessings and the beauty of this planet, and think about ways we can decrease our ecological footprint and preserve the earth for future generations.

In a TwitterCall, I posed the question to my nearly 800 followers, asking what was one thing they could start doing today to honor our earth. Here is what they came up with:

And these tips are from one of the great ones: Laura Fitton, also known as Pistachio. You will see her website in my blogroll to the right.

Do what you can to commemorate Earth Day. More than that, find ways to re-cycle in your business, to use less energy, to be more efficient. Be sure you let your customers know you are leading the way, and encourage them to do the same. They will appreciate more than you know that you are making an extra effort to improve the part of the world that you touch, the world we all share.

And take the time today, and tomorrow and every day, to marvel in the beauty and blessings of our earth.

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Comments

[BGreen]

Beautiful post! Thanks for sharing the vibe of the day.

My best tip has been to print on both sides of the paper, saves trees & helps with the budget. Anymore, ink is the most expensive item for my portable empire biz, so try to print only essentials.

Have a very GREEN Earth Day!
Bonnie

[Stephen Tompkins]

Hey, great post. How about these tips.
1-Do not print as many emails if you print alot out.
2-Turn lights off when you leave a room.

[Karen Swim]

Frank, another big change I made a few years ago was unplugging appliances when not in use, such as toaster, cell phone chargers, etc. Other tips: 1) Switch to powder detergent - the liquid consumes more energy to manufacture; 2) Take your own container for take-out

[Tracy Lee]

Great tips! I use canvas bags, have been reducing, recycling, reducing for years, I would walk except there is no where within walking distance, I use the new light bulbs, my husband is helping to change the footwear and apparel companies to reduce their footprint (he works with companies such as Timberland) and is creating standards to help track these metrics, I try to buy local when I can.

Thanks for a great post.

[Bridget Hanahan]

Fantastic post on a fantastic day! Here's a tip for us all: Turn off your computers when you aren't using them. Don't just put it into sleep or close your lap top. Take a minute to completely shut down, then unplug it (your battery still drains power from the wall if it's plugged in, even if the computer is off). A little bit of energy conservation goes a long way if we all work together! Thanks Frank!

[Rick K.]

If you shop on Amazon a lot and use either Firefox or Flock as your preferred browser, add the Effortless Good extension available at http://www.effortlessgood.com/ and give some back to charity at no-cost to you.